Gen Z love controlling their music vibe, but can’t always catch live shows—leading to major FOMO. Watching online misses the hype of being there with friends.
With NOMO VR headset and Bluetooth remote, there’s no missing out. Teens pick the concert, who they hang with, and where they’re at. Coke films 360° VR gigs worldwide so you can feel the crowd and switch stages with the remote—join your mates anytime.
Westfield needed a film to remind cinema goers to validate their ticket for an extra hour free parking. It was a tiny budget but a great opportunity - especially with a new Terminator film on it’s way.
Politicians. Love ‘em or hate ‘em? What if they were spoof politicians campaigning for the love or hatred of Marmite?
To coincide with the general election, Marmite asked the nation to vote for the Love Party or Hate Party. Alongside ATL broadcasts and digital hubs, the voting public were sent satirical door drops and encouraged to show their support for the Love Party with a pack of campaign materials (who won by 51% of the vote).
Our brief was to create a TTL campaign that stood out during the busy back-to-school period while building brand awareness and love. We designed interactive packaging for Kinder Chocolate featuring animals to colour in. Using AR technology, kids bring their creations to life—animals jump, roar, and giggle.
We partnered with Aussie street artist Mulga and his family to create the Scribble Safari world, inspiring parents and kids to get creative. The campaign ran across TV, digital, OOH, social, and the Scribble Safari Island on the Magic Kinder app.
The app and website extend the experience with games, fun facts, and wildlife videos—combining fun with learning for families.
Marmite are an innovative bunch. Not satisfied with yeast extract-on-toast they started to experiment with Marmite flavoured savoury products. First came cashews and crackers.
Now there’s the world’s first savoury cereal bar.
To introduce the bar to the unknowing public we asked the question – what Marmite product would go too far? And then we sent it to them via DM.
Marmite toothpaste caught our audience’s attention and imagination. Coupon redemption exceeded the target by 81% at 5.47%. Facebook views increased by 135% and 3,000 new fans joined in. And the packs were highly sought after – one sold on eBay for £17.
And if you happened to be wandering through a train station it’s quite likely you were handed a bar and invited into a booth to try it and capture your reaction on film. Over 250,000 people took a big bite of the new bar – 4,500 on film. These reactions were then played across London underground digital media - billboards and escalator panels. From the faces they pulled most weren’t loving the new Marmite snack.
The brief was to make Coors the official beer of Halloween in Australia and connect with millennials by making Halloween 2016 “Scarily Refreshing.”
We hosted ‘Night of Frights’ events nationwide, using VR to immerse partygoers in horror scenes and gave bars a spooky makeover. A prank video on social media built hype before the events.
#coorshalloween reached over 2 million online, with 170,000+ shares early on, driving a 21% sales lift on bottles and 360% on cans.
Sony Ericsson phone speakers were state of the art (at the time ha). The days of tinny sounding music on your phone were over. They wanted their customers to really feel the music, almost as if they were there…
To get people thinking about how important sound was, we created a gig-in-the-dark. The complete dark. The pitch black. With band-of-the-moment, Friendly Fires. Take away sight and how much more powerful does sound become?
But you couldn’t buy tickets. We wanted real fans to be at this show. Tickets were won through radio stations and a fly-poster comp.
The logo and web address were posted around London. Online fans were instructed to snap the poster and upload it. Every pic was a chance to win tickets.
The gig created buzz among real fans. And the music press liked it too.
Pretty old school this now, but an early fav. The challenge was to launch an exciting range of Mediterranean dips to NZ. (Back in the day when fancy hummus was a BIG thing). The problem was they were called Lisa's and there was nothing exotic sounding about them.
Not only did this campaign allow us to prank call supermarkets, but years later Lee-Sas was still being joked about by Kiwi's when they took their favourite dip to a party. Making into the vernacular was a pretty sweet thing.
Sanitarium’s Milk and Cereal Bars. Your whole bowl of breakfast, in a bar. (who’d of thought). This was made so long ago (as you can tell by the format) but it was a fun one.
Sell drawers that close silently they said.
If you love Marmite, you just can’t get enough. Brand TVC that drives home this fact.
Breast Cancer Care are a charity that supports 1.7 million people affected by breast cancer every year. Every year the number of people being diagnosed goes up and Breast Cancer Care’s helpline, forums and one-to-one sessions are needed more than ever. So they need more donations. But to create donations they need to tell people who they are. And what they do. But we couldn’t do that with a nine-word headline.
So we entered a poster into the CBS Outdoor long copy challenge. Our entry was shortlisted in the top 20 and people were queuing up to read it on the awards night.
The brief was to launch a quirky new brand of kids water that was jammed packed full of vitamins. Not only was it cool to look at it was good for them too!
