Over the past 20 years, advertising has taken me from Auckland to London and now Sydney, where I call home. Along the way, I’ve worked with some of the world’s most iconic brands - from BA and Amex to Sony, KFC, Magnum, Weet-Bix, Marmite and MG.
Before JOY, I spent four years as Creative Director at Sibling, where I helped steer Westfield AUNZ through a brand refresh, the launch of the app and online marketplace, and the wild ride that was COVID 19.
These days at JOY, I have lead creative across everything from auto (RAM, MG), beauty (Manicare, Covergirl, Sally Hansen) to sports nutrition (Athena, Musashi) and entertainment (hello Foxtel’s Hubbl). I’ve also lead the team on design rebrands for clients such as Foxtel Media, Perfection Fresh and Gravity Drinks and recently launched AMP Bank’s shiny new app, GO.
Throughout my career, I’ve been fortunate to receive multiple awards but, more importantly, to build lasting relationships with brilliant colleagues and clients alike. I love ideas almost as much as I love fancy dress.
