Politicians. Love ‘em or hate ‘em? What if they were spoof politicians campaigning for the love or hatred of Marmite?
To coincide with the general election, Marmite asked the nation to vote for the Love Party or Hate Party. Alongside ATL broadcasts and digital hubs, the voting public were sent satirical door drops and encouraged to show their support for the Love Party with a pack of campaign materials (who won by 51% of the vote).