We set out to inspire our customers with a celebration of the colourful and the unconventional. Encouraging them to leave their WFH wardrobe at home and embrace their creative side, having fun adding a little, or a lot, of new vibrancy to their Spring. Even the production had to be a little ‘out of the box’, executing the entire shoot and 700+ assets amidst Sydney’s lockdown. Working with influencers as talent, in this social first campaign, we were able to flood our audience’s feed with the latest trends and inspo.