The Revival is On.

Spring is all about revival. The sun’s back out. The flowers are blooming. The social season is gearing up again. And when it came to spring trends in 2019, the 80s & 90s fashion revival was most certainly on.

So for Westfield’s Spring campaign, it only made sense that we launched the season with an old school dance off - the perfect way to showcase the latest throwback threads in-store.

Shopping with a side of shimmy

Our in-centre comms were designed to pop (and lock), led by high-impact smart screens and vibrant hoardings, getting people in the revival mood and highlighting relevant retailers.

A 360° throwback

The revival theme extended through to Westfield’s bi-annual Taste. Shop. Play. Weekend, with a whole host of events and retro-inspired experiences for customers to immerse themselves in.