Perfection Fresh needed a unifying brand identity to connect its full range, from lunchbox cukes to Christmas strawberries. Inspired by the canopy of a fresh food market, the new design system celebrates abundance, colour and everyday joy.

Built from the simple proposition we make it easier to enjoy food experiences that feel like perfection.

The positioning ‘Make everyday Perfection Fresh’ invites people to enjoy Perfection Fresh products in simple, everyday moments and to see fresh food as an easy way to elevate life’s little meals.