Enter the Game

For the 2026 Foxtel Upfront, we created a visual identity that puts sport at the heart of the story. Enter the Game marked a bold new chapter for Foxtel Media as the company moves toward a sport-led future.

The design system was built for impact, bright colour and graphics inspired by courts, fields and stadium lines. Every element was designed to immerse audiences in the excitement of live sport and the feeling of being part of the action.