Game Day

We helped evolve Musashi from a bodybuilding brand into a force across every sport. Built around the power of GAME DAY, the campaign delivered five code specific TVCs plus athlete driven digital, social and out of home work that spoke in Musashi’s unmistakable language of strength and focus.

A standout line up of Reece Walsh, Cody Weightman, Xavier Cooks, Rob Whittaker, Maty Ryan brought the Musashi Locker Room to life, capturing the moments of preparation that define performance.

Backed by major sports partners including Fox Sports, Kayo, ESPN and Optus Sport, and supported nationwide across transit, street furniture and sport precincts, the campaign met fans everywhere they play, train and watch.

The result is a brand with stronger presence, wider appeal and real momentum. Musashi has moved from niche to mainstream and continues to grow as Australia’s leading sports nutrition brand.