Our brief was to create a TTL campaign that stood out during the busy back-to-school period while building brand awareness and love. We designed interactive packaging for Kinder Chocolate featuring animals to colour in. Using AR technology, kids bring their creations to life—animals jump, roar, and giggle.
We partnered with Aussie street artist Mulga and his family to create the Scribble Safari world, inspiring parents and kids to get creative. The campaign ran across TV, digital, OOH, social, and the Scribble Safari Island on the Magic Kinder app.
The app and website extend the experience with games, fun facts, and wildlife videos—combining fun with learning for families.