Gravity Ain’t Heavy

We helped shape Gravity Drinks into a brand that celebrates living lighter. Inspired by Australia’s coastal lifestyle, Gravity is made for people who want full refreshment without the sugar, calories, or additives that weigh you down.

Created by some of the fittest, healthiest people in the country, Gravity rethinks what it means to enjoy a drink. It’s clean, crisp and consciously made, for a more balanced life.

Our work brought the brand’s philosophy to life through a fresh positioning, new identity and packaging design that captures the feeling of the strategy - unheavy refreshment.