Australia’s Most Watchable

We partnered with Foxtel Media to reposition the brand as Australia’s most watchable media platform.

Everything about the brand VI needed to be as watchable as the content itself. We created a design system that moves with energy, spanning entertainment and sport through bold colour, textured gradients and motion.

The signature arrow, drawn from the letterforms of the Foxtel logo, became a symbol of forward momentum, always driving up and ahead, just like the brand.