The brief was to make Coors the official beer of Halloween in Australia and connect with millennials by making Halloween 2016 “Scarily Refreshing.”
We hosted ‘Night of Frights’ events nationwide, using VR to immerse partygoers in horror scenes and gave bars a spooky makeover. A prank video on social media built hype before the events.
#coorshalloween reached over 2 million online, with 170,000+ shares, driving a 21% sales lift on bottles and 360% on cans.