Get Drizzling

The Australian Olive Oil Association asked us to change how Australians use olive oil. Most saw it as something to cook with, not to finish with. We created “Get Drizzling”, a three-year platform reframing olive oil as the everyday way to add flavour, texture, and aroma to any dish. Featuring tastemakers like Khanh Ong and brought to life through digital and social content, the campaign promotes the whole category - not brands - by inspiring Australians to drizzle more, more often.