Taking Care of Mini Business

From logo to launch, we created the AMP Bank GO app and introduced it to market with ‘Taking Care of Mini Business’ - an integrated campaign celebrating Australia’s 2.4 million mini businesses. These solopreneurs, side-hustlers and ventures with up to four employees make up 88.5% of all businesses, yet are often overlooked. The creative showcased their diversity - from designers and photographers to tradies and uber drivers - positioning AMP Bank GO as the bank that truly understands and supports the hustle where business and personal life blur.