People are demanding healthier snack options but are often too time poor to make them from scratch themselves. Enter In the Nood - roll your own energy ball mix.
Nutritional and customisable, they are a great way to fight off hunger and get some natural energy back into your day. With all the ingredients in the pre-mixed bag, all you need to do is roll them up.
The brief was to give the brand a look and feel that they could own and was colourful, playful and a little cheeky. Rufus and Carmen our noodie rudie cooks were developed to feature on pack and give the brand something that would separate them from their competitors.
Our challenge was to take the existing Coco Joy packaging (which looked like everything else on the shelf) and reinvent it for the Australian market. It had to be different, quirky and bold. We created the illustrated world of Coco Joy. A place where anything was possible. Fantastical birds soar the sky, coconut water flows from waterfalls and chocolate coconut milk drips from the trees.
The brief was to create a logo and packaging that not only showcased the yummy superfood flavours of Brazilia juice, but referenced the brand's heritage in Brazil.
The brief was to brand and design the packaging for a new range of kids fruit puree. Using the existing name Fruitzee's we created a series of super hero fruit - out to rid the world of nasties in food and deliver goodness with everything they do.
Our brief was to rebrand the Saudi Arabian, Kingdom Dates. The packaging had to modernise dates in the Western market, making them feel premium and current.