The challenge was to introduce Forthing to the Australian market and build a brand that felt like it belonged here. Starting with an existing logo, we developed the brand positioning from the ground up, creating ‘For Things That Matter’ as the platform to shape its personality, tone and place in the Australian market. The ambition was to make Forthing feel distinctly Australian, connecting with the people, places and experiences that matter to everyday Australians.

We brought the brand to life by launching it through its first model, a range-extender hybrid. To demonstrate its extended range, we sent a group of mates on an epic road trip across the Nullarbor Plains, taking on Nullarbor Links, the world's longest golf course. A uniquely Australian adventure that put the car to the test while bringing the positioning to life through mateship, humour and the experiences that matter.